arirang 2017

BRANDING SYSTEM | ART DIRECTION

Creative Team: Edna Zayuri Gamboa

ORGANIZATION OVERVIEW

The Korean Culture Club at Texas State was founded in 2011, with its main goal being to create a inclusive community where members learn and celebrate Korean culture. 

BRAND CHALLENGE

Texas State University's Korean Culture Club holds an Arirang Festival annually that focuses on Korean culture, food, dances, and music. With the lack of any branding for the club throughout the year, it was essential to create strong and appealing visuals to advertise the annual Arirang Festival. It was especially crucial in a time when all other university organizations were having their own events and festivals at the same time.

CREATIVE OBJECTIVE

The main objective was to create an eye catching brand that incorporated the Korean culture. Advertisements and festival assets would then be created based on the new established brand standards.

IDENTITY

POSTERS

Our first concern was to create posters to post all over campus to advertise the festival. 

SOCIAL MEDIA

A standard square format of our main posters was created for easy Instagram advertising and sharing. The simple advertisement had all the essential information presented in a condensed matter to catch attention. 

Along with this, a Facebook banner was created for the official facebook page so the brand looked cohesive and professional when redirected to the Facebook for further information on Arirang and the club itself. 

TICKETS

Two tiers of tickets were available for purchase, so it was necessary to create two types of tickets. One ticket designated that the person purchased a dinner plate along with entrance. 

PAMPHLET/PROGRAM

To go along with the branded tickets, a program for the festival was also created.